Football icon Iker Casillas unveiled Hisense’s groundbreaking 116″ RGB-MiniLED TV in Dubai, blending sports and cutting-edge tech. The launch at Mall of the Emirates showcased the brand’s innovation in ultra-large displays, featuring AI-powered visuals and immersive viewing, ahead of the FIFA Club World Cup 2025.
Dubai, UAE – In a dazzling showcase of technology and sportsmanship, legendary Spanish goalkeeper Iker Casillas introduced Hisense’s newest crown jewel — a colossal 116-inch RGB-MiniLED television — at an exclusive launch event held at the Mall of the Emirates. The event drew a buzzing crowd of tech enthusiasts, media representatives, and football fans, transforming the mall into a hub of innovation and excitement.
This grand unveiling signals a bold leap forward for Hisense in the realm of ultra-premium home entertainment while reinforcing its partnership with the FIFA Club World Cup 2025, where the brand serves as the official display technology sponsor.
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Addressing the audience with enthusiasm, Iker Casillas reflected on how technological advancements are reshaping the way fans engage with football:
“The evolution of technology allows fans to experience matches as though they were on the pitch themselves. This Hisense TV truly captures that intensity — every cheer, every goal, every moment — in vivid detail.”
Casillas, known for his commanding presence on the field, brought equal charisma to the stage as he spotlighted the role of immersive technology in enhancing the modern viewing experience.
The newly launched UX RGB-MiniLED TV is a testament to Hisense’s pursuit of precision and performance. Engineered with some of the most sophisticated technology available in consumer electronics today, the TV boasts:
This powerhouse of a television is not just about size — it’s about delivering true stadium-level immersion within the comfort of your own home.
Hisense continues to dominate the ultra-large-screen segment globally. According to research firm Omdia, the brand commands over 56% of the market share in the 100-inch and above category as of early 2025. The launch of this 116-inch model is a strategic move to extend that lead and redefine the home entertainment landscape.
This milestone demonstrates Hisense’s unwavering commitment to pushing the boundaries of television design, cementing its reputation as a front-runner in the global display industry.
Choosing Dubai as the stage for this international product launch wasn’t coincidental. The city has rapidly evolved into a global nexus for luxury, innovation, and technology. Hosting the launch in the heart of one of Dubai’s most iconic shopping destinations highlights the emirate’s role as a magnet for trendsetting global brands.
Prior to the launch, Casillas was given a behind-the-scenes tour of Hisense’s Dubai R&D facilities, where he got an insider’s look at the next wave of intelligent home technologies under development.
For football fans, binge-watchers, and lovers of cutting-edge tech, the Hisense 116" RGB-MiniLED TV offers more than just visual excellence — it creates an emotional connection to the content on screen. Whether it's the roar of a stadium crowd or the subtle visuals of a nature documentary, the experience is elevated to an entirely new level.
This launch signals a shift — from traditional television watching to a fully immersive, AI-enhanced, stadium-like spectacle in your living room.
By merging world-class sportsmanship with breakthrough technology, Hisense and Iker Casillas have set a new benchmark in the home entertainment space. As Dubai cements its place as a launchpad for global innovation, this event is a testament to how technology and passion for sport can come together to reshape how we experience the world from our screens.
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