Digital Dubai has launched the AI-powered 'Emirati Family' to humanize public messaging and promote smart services. The first virtual member, a young girl, invites the public to choose her name. More family members will follow, using AI-driven storytelling to engage all age groups and reflect Emirati values in the digital age.
In a pioneering step toward humanizing digital governance, Digital Dubai has launched an interactive, AI-generated initiative called the ‘Emirati Family’, marking a major leap in how smart services are communicated to the public. The announcement comes as part of the city’s broader vision to make public messaging more inclusive, relatable, and emotionally engaging in the digital era.
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The initiative was introduced with the debut of the first virtual character—a young girl dressed in traditional Emirati attire with a modern touch. Dubbed simply as “The Girl,” she is designed to resonate with families and children across the UAE, offering a friendly digital face to Dubai’s advanced smart services. In a unique twist, Digital Dubai is inviting the public to vote for her name, choosing between Dubai, Mira, or Latifa, as part of a community engagement campaign.
The launch of The Girl is just the beginning. Over the coming weeks, Digital Dubai plans to expand the family with more AI-generated characters, including a virtual father, mother, and brother. Together, the digital household will form a fully representative, culturally-rooted Emirati family, reflecting local values and traditions while acting as messengers for the future of government communication.
Beyond digital novelty, the AI-powered family is designed to embody Emirati values and bring them into the digital age. Each member of the family will serve as a bridge between the government and the public, conveying key messages about smart services, digital safety, and citizen engagement in a language and format that appeals to all ages and backgrounds.
“Digital transformation isn’t just about automation—it’s about accessibility, empathy, and inclusivity,” said a spokesperson from Digital Dubai. “With the Emirati Family, we are making government messaging feel personal, welcoming, and culturally familiar.”
Powered by artificial intelligence and advanced data analytics, these digital characters will use storytelling and simple language to explain government services in a human-centric way. The initiative aligns with Dubai’s ambition to build a smart, sustainable, and community-focused digital future, while also cultivating digital trust and transparency.
The strategy particularly targets younger generations and digital natives, many of whom prefer consuming content in visual and emotionally engaging formats. By meeting people where they are—on social media and digital platforms—the Emirati Family offers a fresh and innovative approach to civic communication.
This move highlights Dubai’s commitment to a people-first digital ecosystem, where technology serves not just efficiency but emotional connection. The family will be featured across multiple platforms, including educational campaigns, service announcements, and civic outreach programs.
As Digital Dubai continues to experiment with AI-powered engagement tools, the Emirati Family stands as a symbol of how technology and tradition can work hand-in-hand to build a more connected, informed, and digitally literate society.
