Megaworld Hotels & Resorts Explores Collaboration with Chef Nouel Catis, Creator of Viral Dubai Chocolate

Philippine hospitality giant Megaworld Hotels & Resorts is currently in talks with renowned Dubai-based culinary innovator Chef Nouel Catis, the mind behind the globally trending “Dubai Chocolate.” The discussions aim to explore a potential partnership that could see Chef Nouel’s viral dessert creations integrated into Megaworld’s hotel and resort offerings.

The collaboration, if finalized, is expected to introduce a signature line of desserts exclusively crafted for Megaworld’s guests—blending Chef Nouel’s trendsetting sweets with the brand’s premium hospitality experience.

The Dubai Chocolate Phenomenon

Chef Nouel Catis rose to global recognition for his pistachio-kunafa chocolate bar, a unique creation that fuses traditional Middle Eastern flavors with modern chocolate craftsmanship. The bar, which combines crunchy kataifi pastry, creamy pistachio, and nutty tahini, became a viral sensation on social media in 2024.

Launched in partnership with FIX Dessert Chocolatier, the Dubai Chocolate quickly gained cult status, drawing long queues and international media coverage. The hype was fueled by exclusivity, limited releases, and massive online buzz, making it one of the most talked-about dessert innovations in recent years.

Why This Partnership Matters

• For Megaworld Hotels & Resorts: Partnering with Chef Nouel offers a chance to elevate its dining portfolio, attract food-loving travelers, and create new Instagram-worthy experiences that resonate with younger, experience-driven guests.
• For Chef Nouel Catis: A deal with Megaworld provides a strong platform to expand his creations into the Philippine and Southeast Asian markets, solidifying his status as a global dessert icon.

This move also reflects a broader hospitality trend where hotels partner with viral food creators to bring unique culinary experiences to guests, blurring the line between fine dining and social media-driven food culture.

What’s Next?

Although discussions are still at an early stage, hospitality and food industry watchers are eager to see:

• Signature Offerings – Whether Chef Nouel will design a special dessert exclusively for Megaworld Hotels, potentially blending Filipino flavors with his Dubai-inspired style.
• Rollout Strategy – Will the collaboration be launched across all Megaworld properties, or will it begin with flagship hotels as a pilot program?
• Marketing Impact – Given the viral nature of Dubai Chocolate, the partnership could become a powerful brand amplifier for both Megaworld and Chef Nouel on social media.

A Sweet Fusion of Innovation and Hospitality

Should the partnership move forward, it could mark a new chapter for Megaworld Hotels & Resorts in merging culinary innovation with luxury hospitality. More than just a dessert collaboration, it would showcase how global food trends can reshape guest experiences, setting new standards for creativity in the Philippine hotel industry.

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